My Blog is finally sanctioned by the state

Oct 22, 2005 at 12:50 PM
As an SEO who does PPC consulting, I like to keep up to date. So I subscribed to the Inside AdWords feed direct from Google. As is obvious to anyone in this country, the current search czar is Google. Granted: they are generally a benevolent dictatorship, but they still rule supreme.

Last night, Blake posted this on Inside AdWords. Here's a snippet:

AdWords advertisers and Blogger. A perfect match? Give it a try, and see what you think.

The entire notice was entirely to prop up Google recent acquisition of Blogger (AKA, anything ending in, like my blog).

It marks the very first time I have ever received an Inside AdWords post that was NOT specifically related to running a Google PPC campaign. Google recently purchased BlogSpot. Google was cross-marketing it's various services, outside of through benign methods such as links on the home page. This is huge, a watershed for Google.

Why is it a watershed? Yahoo! has been agressively cross-marketing it's various services for ages. You can't sign up for Directory listings without being hyped the paid search listings without being hyped for PPC listings at Yahoo!... and when you're done, you get newsletters every week trying to sell you every service Yahoo! has. It is through Yahoo!'s much more aggressive marketing that they are even in competition with Google.

Google has been benign in it's leadership (by depending on word of mouth and name recognition for it's popularity) because it has been SECURE in it's leadership.

They appear to be testing the waters on a public they deem extremely firm, their experienced AdWords user.

I'd bet that depending on the results (whether more blogs are started by AdWords subscribers) they will switch to a somewhat more agressive marketing stance. This is a bigger deal than it seems at first. I have seen lots of other sites copy-catting Google, but I have never before seen Google copy-catting another site.

Now, I'm not saying Google's in any danger. Now way. As long as the vast majority of web users are minimally interested in the web outside of their instant gratification needs, they will pretty much stick to the search engine that came with their portal and Google - period. There is too much name recognition there. End of story. So Google will remain top of the heap because of it's non-portal name recognition status.

But, if Google slowly starts agressively marketing themselves between services, (then possibly to the public?) the general perception of Google will change slowly, too. What happens if we start seeing Google ads at the SuperBowl?